Specification Growth

Grow your specification pipeline from first contact to firm standard

Create

Partner with Acelab CX to sharpen your brand pages and product data so performance, certifications, and unique differentiators are front and center

Acelab boosts your products in AI-powered search so architects find them first when specification decisions are being made

Engage architects early through direct platform conversations and RFI's so your products become the basis of design

Integrate

Acelab's material experts recommend your products on active projects at the exact moment specification decisions are being made

Use targeted outreach to connect with firms and architects that have saved your products to active projects

Convert architect engagement into specifications by responding instantly with samples, technical data, and project-specific guidance

Deliver

Track pipeline growth in real time so you know exactly which firms, projects, and opportunities are moving toward specification

Turn one-time specifications into lasting firm standards so your products become the basis of design across your target market

Build relationships with architecture firms and owners you could never have reached without Material Hub

Related use cases
Get in projects early
Be the first product architects consider when your differentiation matters most
Project intelligence
Complete visibility into every opportunity driving your specification growth
Become the firm standard
Turn one-time specifications into firm standards that generate automatic pipeline growth
Brand awareness
Tap into Material Hub's network of 20,000 firms to build brand awareness that converts to specifications

Get started with Material Hub